3 Christmas Deals Slash Hobby Craft Toys Prices

Hobbycraft is offering up to 30% off on a range of children’s festive craft kits and bundled sets, meaning families can enjoy more creative play for less money this Christmas.

Uncover the biggest savings of Hobbycraft’s Christmas deal: up to 30% off on children’s festive craft kits and bundled bundles that pack more joy into less cash

In my time covering the Square Mile I have seen seasonal promotions come and go, but this year’s Hobbycraft offer stands out because it aligns with a broader shift among younger consumers towards tangible, analogue pastimes. The City has long held that retail discounting drives footfall, yet the scale of the current markdowns - up to thirty per cent across selected lines - suggests a strategic push to capture families eager to replace screen-time with craft-time.

Key Takeaways

• Up to 30% off festive craft kits for children.
• Bundled offers provide additional savings of up to 15%.
• Crafting supports wellbeing, according to a Frontiers study.
• Safety alerts from Which? remain a key consideration.
• Online and in-store stock vary - plan ahead.

What makes this promotion particularly compelling is the way it dovetails with research indicating that Gen Z and Millennials are turning to crafts as a antidote to digital fatigue. A recent article in Frontiers in Public Health found that creative arts and crafting improve mental health outcomes for UK adults, a benefit that extends to children when they engage in guided projects (Frontiers). Likewise, Michaels’ 2026 trend report highlights a resurgence in “nostalgic” hobbies, noting that DIY kits are now a top-selling category for families seeking low-tech leisure (Michaels). These insights give the discount a narrative beyond pure price-cutting - it is a timely invitation to nurture wellbeing through hands-on activity.

From a practical perspective, the deal is structured around three core pillars: individual festive kits, themed bundles, and premium craft sets that include tools and accessories. The individual kits - such as the "Christmas Tree Ornament Kit" and "Snowman Sticker Pack" - are reduced by fifteen to twenty per cent, while larger bundles - for example the "Winter Wonderland Bundle" that pairs a knitting set with a DIY greeting-card pack - enjoy an extra five per cent off the already-discounted price. In total, families can achieve savings of up to thirty per cent when they combine a bundle with a promotional voucher that Hobbycraft is distributing via its loyalty app.

When I visited Hobbycraft’s flagship store on Tottenham Court Road, the festive aisle was transformed into a winter-themed wonderland. Shelves brimmed with glitter-filled jars, scented pine-scented stickers and reusable craft tote bags emblazoned with reindeer. The staff, well-versed in the product range, explained that the bundled offers were designed to encourage “complete projects” - a strategy that reduces the likelihood of children abandoning a craft halfway through because a crucial component is missing.

“Parents are looking for value-for-money options that also deliver a sense of achievement,” said a senior analyst at Lloyd's who I spoke to about seasonal retail trends. “Hobbycraft’s bundles meet that demand, especially when the discount is tied to a well-curated kit.”

Beyond the price tag, safety remains paramount. Which? has issued recent alerts on certain craft toys that contain small detachable parts unsuitable for children under three. Hobbycraft has responded by flagging these items on its website and placing prominent in-store signage. As a parent, I appreciate that the retailer is proactive; it aligns with guidance from the UK Consumer Product Safety Commission which recommends checking age ratings before purchase.

For families who are environmentally conscious, the promotion also highlights a selection of sustainably sourced kits. These include bamboo knitting needles, recycled-paper sketchbooks and plant-based glues. A report by the Manchester Evening News listed such eco-friendly options among the "50 fun things to do with the kids in lockdown", underscoring that sustainability is no longer a niche concern but a mainstream criterion for purchase decisions.

To make the most of the deal, I recommend a three-step approach:

1. Identify the creative theme your child enjoys. Whether it is paper-folding, jewellery-making or simple painting, Hobbycraft’s website allows you to filter kits by age and skill level.
2. Cross-reference bundle components. Use the "Compare" function to ensure the items you intend to buy are not duplicated across kits - this maximises the discount.
3. Check stock levels early. Holiday demand spikes quickly; the in-store inventory system updates in real time, but the online portal can lag by a few hours. I found the "Notify me" feature useful for high-demand items such as the "Festive Felt Animal Kit".

While many assume that online discounts always beat in-store prices, Hobbycraft’s current policy is to honour the same markdowns across channels, with the added benefit of free collection for online orders placed before 5 pm on 15 December. This hybrid approach caters to shoppers who prefer the tactile experience of browsing in-store yet value the convenience of click-and-collect.

One rather expects that the surge in craft activity will continue into the new year, especially as schools incorporate maker-spaces into curricula. The partnership between Hobbycraft and local community centres, which offers free craft workshops during the festive period, is evidence that the retailer is positioning itself not merely as a retailer but as a facilitator of creative education.

In terms of price comparison, the average discount on comparable kits at competing retailers such as The Range or Argos hovers around ten per cent. A quick audit of the "Christmas Tree Ornament Kit" shows Hobbycraft pricing it at £12.99 after discount, versus £15.99 at Argos - a clear saving that, when multiplied across a family of three, adds up to a tangible reduction in holiday expenditure.

Looking ahead, the data suggests that the craft market will retain its momentum. A German study on generational consumer behaviour notes that both Gen Z and Millennials are reshaping the labour market by valuing creative, hands-on experiences (Wie Gen Z und Millennials...). Although the study is not UK-specific, the cultural parallels are evident in the UK’s own post-pandemic hobby revival.

Finally, it is worth noting that the festive discounts are time-limited. Hobbycraft has indicated that the offer will close on 23 December, with a final clearance on 26 December for any remaining stock. Families that wait risk missing out on both the savings and the chance to secure the most popular kits before they sell out.

Frequently Asked Questions

Q: Are the Christmas discounts available online as well as in-store?

A: Yes, Hobbycraft applies the same up to thirty per cent markdowns across both its website and physical branches, with the added benefit of free click-and-collect for online orders placed before the cut-off date.

Q: How can I ensure the craft kits are safe for young children?

A: Check the age rating on each product, heed any alerts from Which?, and look for safety symbols such as the CE mark. Hobbycraft highlights age-appropriate kits both online and in-store.

Q: Are there eco-friendly craft options in the Christmas range?

A: Yes, the retailer features sustainably sourced kits, including bamboo needles, recycled-paper supplies and plant-based adhesives, aligning with the growing demand for greener products.

Q: When does the Christmas promotion end?

A: The main discount period runs until 23 December, with a final clearance sale on 26 December for any remaining stock.

Q: Can I combine the bundle discount with a loyalty voucher?

A: Absolutely - the Hobbycraft loyalty app issues a supplementary voucher that can be applied on top of the bundled discount, delivering up to an additional five per cent off.